Google Ads in Nepal: The Complete 2026 Guide for Businesses
Google search is the most underpriced intent in Nepal because the budget goes to Facebook. Who it suits, how to actually pay for it from Nep...
Journal
Working notes on search, content & AI discovery.
What we are reading, testing & changing our minds about, written by the people doing the work. Methods, findings & the occasional thing that did not pan out.
47articles published
14topics covered
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47 articles · page 1 of 6
How to Rank on Google Maps in Kathmandu: A Practical Guide
A practical guide to ranking in Google's local map pack in Kathmandu, covering profile optimisation, local citations, reviews & proximity si...
Google Business Profile Setup and Optimisation Guide for Nepal
Set up and maintain a Google Business Profile in Nepal with practical guidance on eligibility, verification, reviews, local visibility and m...
How Digital Marketing Channels Work Together in Nepal
A practical framework for coordinating SEO, paid media, content, local search, social platforms, CRO and AI discovery around one business ou...
A Practical SEO Checklist for Nepali Businesses
A 37-point implementation checklist connecting technical SEO, local visibility, content, authority, SCO, AI search and qualified business ou...
A 90-Day Plan to Improve SEO for Your Nepal Business
A sequenced 90-day roadmap for fixing technical and local foundations, mapping search intent, improving commercial pages and earning relevan...
Which SEO Strategies Work for Different Businesses in Nepal?
The right search strategy changes with the buying journey. Here is what to prioritise for local, ecommerce, tourism, professional and export...
Seven SEO Quick Wins for Nepal Businesses
Seven high-impact fixes for the indexing, service-page, local search and mobile problems that prevent Nepali business websites from producin...
Keyword Research in Nepal: Finding What Customers Actually Search
Keyword tools show zero volume for most Nepali searches, which is a limit of the tool & not a fact about the market. How to find real demand...
SEO Cost in Nepal: What You Should Pay in 2026 & What You Actually Get
Quotes in Kathmandu run from NPR 5,000 to NPR 150,000 a month for the same three letters. What each band actually buys, what is never includ...
Off-Page SEO in Nepal: The Complete 2026 Guide to Building Authority That Lasts
Why buying links in Nepal usually buys nothing, where the genuinely reachable links are here, & how off-page work became the main lever on A...
On-Page SEO in Nepal: The Complete 2026 Guide to Ranking Higher on Google
What still matters on the page in 2026, what has been dead for a decade & is still sold here, & the Nepali-language layer no international g...
How to Choose a Digital Marketing Agency in Kathmandu (Without Losing Six Months to One)
What digital marketing actually costs in Nepal, the red flags that predict a wasted six months, & the eleven questions worth asking before y...
Why Your Business Doesn't Show Up on Google Maps in Nepal
Ranking for your own name proves nothing. Here is how to diagnose which of the three local ranking factors is actually failing, & what to fi...
What Is an XML Sitemap & How You Can Create One for SEO (with Examples)
A complete guide to XML sitemaps: what they do, what belongs in one, how to create & submit them, with working examples & the mistakes that ...
What SEO Actually Involves, & Why Most of It Is Not About Keywords
A plain explanation of what search engine optimisation is made of, which parts move revenue, & how to tell a real SEO programme from an invo...
Robots.txt: The Ultimate Guide for SEO (2026 Edition)
How robots.txt actually works, the syntax that matters, why it does not remove pages from Google, & how to handle AI crawlers without accide...
AEO & GEO: How Search Works When an AI Answers First
Answer Engine Optimisation & Generative Engine Optimisation are not the same thing. What each one means, how they differ from classic SEO, &...
The Technical SEO Audit Checklist We Run Before Touching Content
A repeatable technical SEO audit sequence: crawl, index, render, speed & structure. Fix the foundation first so every content investment can...
Digital Marketing in Nepal: A Practical Guide for Kathmandu Businesses
What actually works for businesses marketing online in Nepal: which channels earn attention, where budgets get wasted, & how to sequence the...
Core Web Vitals: What Actually Moves the Numbers
Most Core Web Vitals advice is generic. Here are the specific causes of poor LCP, INP & CLS scores, & the fixes that reliably resolve each o...
Index Bloat: Why Your Site Has Too Many Pages in Google
Thousands of low-value URLs in the index dilute your site & waste crawl attention. Here is how to find index bloat & decide what to do with ...
JavaScript SEO: Making Sure Search Engines See Your Content
React & Vue sites often hide their best content behind rendering. Learn how crawlers process JavaScript & which rendering strategy suits you...
Structured Data That Earns You Something Back
Schema markup only pays off when it changes how your result appears or how machines read you. Here are the types worth implementing & how to...
Citations & NAP Consistency: Getting Local Data Right in Nepal
Inconsistent business listings quietly undermine local rankings. Here is how to audit citations, fix conflicting data & choose directories t...
Multi-Location Local SEO Without Duplicate Content
Running local SEO across several branches means solving structure, content & profile management at once. Here is a model that scales without...
Link Building That Does Not Involve Buying Links
Paid link schemes are a liability, not a strategy. Here are the link acquisition methods that hold up over time & how to run them without a ...
How to Build a Link Prospect List That Is Worth Working
Outreach fails at the prospecting stage more often than at the email stage. Here is how to build, qualify & prioritise a list that produces ...
Topical Authority: Building Content Clusters That Rank Together
Publishing scattered articles rarely builds visibility. Clusters do. Here is how to map a topic properly, structure the pages & link them so...
Content Pruning: When Deleting Pages Improves Your Rankings
Old, thin & duplicated pages drag a site down. Learn how to audit an archive properly & decide what to update, merge, redirect or remove wit...
Bottom of Funnel Content: The Pages That Actually Produce Enquiries
Traffic without enquiries usually means the content library stops short of the buying decision. Here are the page types that convert & how t...
Google Ads Account Structure That Survives Contact With Reality
Most underperforming Google Ads accounts have a structure problem, not a bidding problem. Here is how to organise campaigns so budget contro...
Search Term Mining: The Weekly Habit That Protects Your Ad Budget
The search terms report is the most valuable & least read screen in Google Ads. Here is a weekly routine for mining it for negatives, new ke...
Landing Pages for Paid Search: Message Match & Quality Score
Sending paid traffic to your homepage wastes most of it. Learn how message match, page speed & single-purpose design lower cost per click & ...
Digital PR for Nepali Brands: Earning Coverage Worth Having
Press releases about your own announcements rarely earn coverage. Here is how to find a story journalists want, pitch it properly & build la...
Turning Company Data Into a Story Journalists Will Publish
The strongest digital PR campaigns run on original numbers. Here is how to find publishable data inside your business & present it so it sur...
Running a CRO Programme When You Do Not Have Millions of Visitors
Most conversion advice assumes enterprise traffic. Here is how to run disciplined optimisation on a modest site using research, sequential t...
Form Friction: The Fields That Are Costing You Enquiries
Contact forms lose more prospects than any other page element. Here is a field-by-field method for finding friction & rebuilding a form peop...
TikTok SEO: Optimising for Search, Not Just the Feed
A growing share of TikTok users search rather than scroll. Learn how TikTok surfaces results, how to optimise a video for search & how to me...
Instagram SEO: Making Your Profile & Posts Findable
Instagram search now reads captions, alt text & profile fields, not only hashtags. Here is how to make an account discoverable to people sea...
App Store Optimisation: Keyword Research & Listing Craft
App store search drives most organic installs. Learn how keyword fields differ across stores, how to research terms & how to build a listing...
YouTube SEO: Ranking in Search & Earning Suggested Views
YouTube has two distribution systems & they reward different things. Learn how to optimise for search, how suggested video works & how to bu...
Getting Cited by ChatGPT & Claude: A Practical Approach
Language models now answer questions your customers used to type into Google. Here is how these systems select sources & what makes a page w...
Structuring Content So Machines Can Read It Properly
Retrieval systems break pages into passages. If your content only makes sense read end to end, it will be misquoted or skipped. Here is how ...
Answer Engine Optimisation: Winning the Position Above the Results
Featured snippets & AI overviews answer the question before anyone scrolls. Here is how to structure content to be selected, & what it means...
Measuring Visibility When Nobody Clicks
Answer engines & AI overviews break click-based reporting. Here is a measurement framework covering citation tracking, brand demand & qualif...
Choosing the Right Search Channels for a Kathmandu Business
Not every channel deserves your budget. Here is a decision framework for allocating effort across local search, paid, content, social search...