Paid Search

Paid search should be the most measurable channel you run. Too often it is the least understood, because spend is reported without any view of what it actually returned. We manage PPC as an experiment driven discipline with a clear commercial target.

Account structure is where most of the waste lives. We rebuild campaigns around genuine intent segments, tighten match type strategy, & put negative keyword governance in place so budget stops leaking into queries that were never going to convert. Bidding strategy is chosen deliberately & given enough conversion signal to work, rather than switched on & left alone.

Measurement is set up before scale. That means accurate conversion tracking, offline conversion imports where the sale closes outside the browser, value based goals rather than raw lead counts, & clean attribution so you can trust the numbers you are optimising against.

Creative & landing experience are treated as part of the media buy. We test ad copy systematically, align messaging to the query, & work on the destination page rather than accepting whatever exists.

You get transparent reporting that shows spend, cost per acquisition, return on ad spend, & the specific changes made in the period. You own your account & your data at all times.