AI Search
Answer Engine Optimization (AEO)
Own the direct answer across AI assistants, featured snippets, & voice search.
Answer engines return a single response rather than a page of options. That covers featured snippets & People Also Ask in Google, voice assistants such as Siri & Alexa, & conversational assistants including ChatGPT & Claude. In each case there is one answer, & the goal of answer engine optimisation is to make sure it is yours & that it is accurate.
The discipline starts with question research. We map the real questions your audience asks, including the long conversational phrasing people use when they speak rather than type, & we identify which of those currently return a weak or missing answer.
Content is then structured to be extractable. A question is used as a heading & answered immediately beneath it in a concise, self contained passage before the supporting detail begins. Lists, tables, & step sequences are formatted so they can be lifted directly. Schema markup for FAQ, HowTo, Product, & Organization gives machines an explicit reading of the same information.
Trust signals carry real weight here, because an answer engine is staking its credibility on your content. We strengthen author attribution, credentials, sourcing, publication & update dates, & the consistency of your factual claims across the web.
Ongoing monitoring tracks which answers you hold, which you have lost, & whether assistants are describing your business correctly.
Often paired with