TikTok SEO

A large share of younger users now open TikTok before they open a search engine. They search for product recommendations, how to guides, places to eat, & reviews, & TikTok returns a ranked set of results just like any other search surface. If your brand is absent from those results, you are missing demand that never reaches your website.

TikTok SEO is the practice of making your content discoverable in that search feed rather than relying on the recommendation algorithm alone. We research the terms your audience actually types into TikTok search, which are usually phrased differently from Google queries, & identify where competition is thin.

From there we optimise the signals TikTok reads. That includes spoken keywords in the first seconds of the video, on screen text, captions, closed captions, hashtag selection, & the way a hook is written to hold attention long enough to signal quality. We also structure content into series so that one discovered video pulls a viewer into a body of work.

Profile optimisation matters too. Your handle, bio, pinned content, & playlists all affect whether a searcher who finds one video converts into a follower.

Reporting covers search impressions, watch through rates, follower growth, & the traffic & enquiries that come back to your site.