Search Everywhere
App Store SEO (ASO)
Drive more app downloads with our end-to-end ASO service.
Most app installs still originate from a search inside the App Store or Google Play. App store optimisation is how you make sure your app appears for those searches & then converts the people who see it. We run both halves of that equation.
Keyword work is the visibility side. The App Store & Google Play index differently, so we research & build a distinct strategy for each. On iOS that means disciplined use of the title, subtitle, & the hundred character keyword field. On Android it means natural keyword density across the title, short description, & long description. We track ranking movement per keyword & per storefront.
Conversion is the other half & it is where most listings lose the most. We test the icon, the screenshot sequence, the caption text on each screenshot, the preview video, & the first two lines of the description that appear before a user taps to expand. These elements are tested through the native experiment tools so results are measured against real store traffic.
We also work on ratings & reviews, because both rating average & review velocity affect ranking & install rate. That includes prompt timing, prompt placement, & a response process for negative feedback.
Localisation extends all of this into your priority markets rather than translating a single listing word for word.