Generative Engine Optimization (GEO)

Generative engines answer a question directly instead of returning a list of links. Systems such as ChatGPT, Google AI Overviews, Perplexity, & Copilot synthesise a response from sources they retrieve & trust, & they frequently cite those sources. Generative engine optimisation is the work of becoming one of the sources that gets retrieved, trusted, & cited.

The mechanics differ from classic search. Many of these systems use retrieval augmented generation, which means they fetch supporting documents at query time & ground the answer in that material. Being retrievable therefore matters as much as ranking. We make sure your content is technically accessible to the relevant crawlers, structured so passages can be extracted cleanly, & written so a single section answers a single question completely.

We focus on the qualities these systems reward. Clear factual statements, explicit definitions, well organised headings, comparison tables, named entities, dates, & citations to primary sources all make content easier for a model to use with confidence. Consistent entity information across your site, your structured data, & third party sources helps a model resolve who you are.

We also measure it. We track how your brand is described & whether it is cited across the major assistants for your priority prompts, monitor changes over time, & identify the content gaps behind an absent or inaccurate answer.